New store launches, 2008
Columbia Sportswear invited Stella Color to participate in the launch of four new retail store concepts nationwide, working as full service imager to produce a wide variety of output options for information and directional signage.
Stella Color’s design team played an integral role interpreting concepts from BSSP - the agency of record in San Francisco - then extended the established look and feel throughout the balance sites still under construction. Brand extension is a key offering of Stella Color, allowing clients to set a branded look and allow Stella Color to extend the look and feel throughout ongoing and extended projects.
The store launches took two months to plan and complete. Our team coordinated installation nationwide and commissioned site surveys to make sure the submitted specification plans from the architect reflected the actual conditions in-store.